Using the Pages report

The ‘by page’ report breaks your performance data down by your own page URLs, within the date range selected in the top filter.

After choosing which sites you want, as well as the date range in the drop down selectors, the results will be displayed.  Note: the new pages report data is powered by our new data platform, and the data goes back to 1st December 2016. To view pages data prior to this date, please use the old pages report.

 

Report data/columns

The report rows are unique* pages, initially sorted by revenue descending. For each unique page we will show you the stats i.e. impressions, clicks, CTR, sales etc.

 

There are two additional subtotal rows at the bottom of the report.

  • Low affiliate activity pages - if you have any pages that have page impressions but no affiliate clicks yet, they will be grouped into this row, showing the total number of page impressions that this group of pages had. This is to ensure an accurate reflection of page impressions across every page that the Skimlinks Javascript is installed. This row should therefore not have any click or revenue data in it.
  • Referring page not available - Due to insufficient data provided by some networks (e.g. Amazon) we are unable to attribute some revenue data to a specific page/URL. The total ‘unallocated’ sales, revenue and commissions are shown in this row. As a result, revenue may be under-represented for some pages in the table above, which is likely to skew CTR, conversion rate, EPC and RPM calculations.  
    • For example if you had a page mysite.com/article1 that had 100 clicks to eBay.com and 100 clicks to Amazon. Ebay earnings were 1 sale/$5 commmission and Amazon earnings 1 sale/$5. Amazon does not provide us page-level data, so that 1 sale/$5 will be reported in this subtotal row instead. However mysite.com/article1 row in the page report will still report all 200 clicks but only the 1 sales/$5 earning from eBay, therefore EPC will be reported as $0.025, when the true EPC was actually $0.05. Conversion rate will be reported as 0.5% when the true conversion rate was 1%.

 

Note: If you use fave.co links, each individual fave.co will be displayed as pages, due to the fact that we are unable to get full referrer URL data (i.e. we cannot work out exactly what the source page was). We are looking to improve this soon.

Data for revenue, sales and order value is imported based on affiliate reporting processes and leads to different reporting time windows (most are 24-72 hours). Detailed explanation of each data column and behaviours of the data here

 

*Our data processing stage runs several steps to ensure that only unique URLs are shown (filtering out any URL parameters that are often attached to a URL after the question mark (?), and additional sharing parameters that are often added). We will not group together pagination of articles e.g. mysite.com/article?page=1. If we are duplicating a unique page on your site and you would like it changed, please contact us.

 

Sorting the results

You can sort the results by any column by clicking that column, which will sort the data (within the date range you have specified in the top drop down selector). Click to toggle between ascending and descending sort.

 

Filtering the results

You can filter your report results in the following ways

  • Device - the default view is to include all devices. Click Desktop, Tablet or Mobile to filter for data from those specific device types only. Note: our device data is based off what we capture from users and is sometimes not available. You can switch to the “by device” tab to see how much data is labelled as “Unknown”.
  • Country - the default view is to include all countries. Choose a country to filter for data from that particular country only. Note: our country data is based off the IP address of the user who made the impression, click, sale and the accuracy is reliant on our partner who supplies the data. You can switch to the “By country” tab to see how much data is labelled as “Unknown”.
  • Affiliated/unaffiliated - the default view is to include affiliated clicks only. Click the toggle to switch to unaffiliated clicks, which will display unaffiliated clicks for the date range and date grouping you have specified. All conversion/revenue columns will be turned off for unaffiliated filter.

 

Search for a page

Above the page column is a search box. Start typing or paste the page URL to filter down the pages.

 

Drill-downs

Drill-downs allow you to click on a specific row in a report and gives you the ability to better filter your data with the following option:

  • By Date.

 

Downloading the data

You can click the download icon at the far right side above the blue report header, and a new tab will open, and a CSV file will be generated/downloaded of the current report.

 

High yield/low traffic & High traffic/low yield.

These used to be separate report tabs, but you can replicate the same effect by doing the following.

  • To get the pages with the highest yield (RPM) but lowest traffic, download the report and open it in excel. Select the data and use a multiple column sort to sort by RPM descending first, and then clicks ascending second.
  • To get pages with the highest traffic but lowest yield, do the same as above but sort by traffic descending as a first sort, and RPM ascending as a second sort.   Based on publisher demand we may bring this back into the Hub.

  

Coming soon

  • Link-level reporting - break a page down into link level to see which links are top performing.
  • Drill-down by Merchant.
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