The ‘by site’ report breaks your performance data down by site/domain, within the date range selected in the top filter.
After choosing which sites you want, as well as the date range in the drop down selectors, the results will be displayed.
The report rows are your domains registered with Skimlinks, initially sorted by revenue descending. Data for revenue, sales and order value is imported based on affiliate reporting processes and leads to different reporting time windows (most are 24-72 hours). Detailed explanation of each data column and behaviours of the data here
Sorting the results
You can sort the results by any column by clicking that column, which will sort the data (within the date range you have specified in the top drop down selector). Click to toggle between ascending and descending sort.
Filtering the results
You can filter your report results in the following ways
- Device - the default view is to include all devices. Click Desktop, Tablet or Mobile to filter for data from those specific device types only. Note: our device data is based off what we capture from users and is sometimes not available. You can switch to the “by device” tab to see how much data is labelled as “Unknown”.
- Country - the default view is to include all countries. Choose a country to filter for data from that particular country only. Note: our country data is based off the IP address of the user who made the impression, click, sale and the accuracy is reliant on our partner who supplies the data. You can switch to the “By country” tab to see how much data is labelled as “Unknown”.
- Affiliated/unaffiliated - the default view is to include affiliated clicks only. Click the toggle to switch to unaffiliated clicks, which will display unaffiliated clicks for the date range and date grouping you have specified. All conversion/revenue columns will be turned off for unaffiliated filter.
Drill-downs allow you to click on a specific row in a report and gives you the ability to better filter your data with the following options:
- By Date
- By Merchant
- By Page
- By Device
- By Country.
Downloading the data
You can click the download icon at the far right side above the blue report header, and a new tab will open, and a CSV file will be generated/downloaded of the current report.