Using the Page report

Row labels and tooltips

Low affiliate activity pages: These pages have not received any affiliate link clicks. Once a page receives an affiliate link click it will appear in the table above.

Referring page not available: Due to insufficient data provided by some networks we are unable to attribute some revenue data to a specific page/URL. The total ‘unallocated’ sales, revenue and commissions are shown in this row. As a result, revenue may be under-represented for some pages in the table above, which is likely to skew CTR, conversion rate, EPC and RPM calculations.

This report explained

The ‘by page’ report breaks your performance data down by your own page URLs, within the date range selected in the top filter.

After choosing which sites you want, as well as the date range in the drop down selectors, the results will be displayed.  Note: the new pages report data is powered by our new data platform, and the data goes back to 1st December 2016. To view pages data prior to this date, please use the old pages report.

Report data/columns

The report rows are unique* pages, initially sorted by revenue descending. For each unique page we will show you the stats i.e. impressions, clicks, CTR, sales etc.

There are two additional subtotal rows of the report.

• Low affiliate activity pages - if you have any pages that have page impressions but no affiliate clicks yet, they will be grouped into this row, showing the total number of page impressions that this group of pages had. This is to ensure an accurate reflection of page impressions across every page that the Skimlinks Javascript is installed. This row should therefore not have any click or revenue data in it.
• Referring page not available - Due to insufficient data provided by some networks we are unable to attribute some revenue data to a specific page/URL. The total ‘unallocated’ sales, revenue and commissions are shown in this row. As a result, revenue may be under-represented for some pages in the table above, which is likely to skew CTR, conversion rate, EPC and RPM calculations.  
• For example if you had a page mysite.com/article1 that had 100 clicks to eBay.com and 100 clicks to Walmart. Ebay earnings were 1 sale/$5 commmission and Walmart earnings 1 sale/$5. Walmart does not provide us page-level data, so that 1 sale/$5 will be reported in this subtotal row instead. However mysite.com/article1 row in the page report will still report all 200 clicks but only the 1 sales/$5 earning from eBay, therefore EPC will be reported as $0.025, when the true EPC was actually $0.05. Conversion rate will be reported as 0.5% when the true conversion rate was 1%.

Note: If you use fave.co links, each individual fave.co will be displayed as pages, due to the fact that we are unable to get full referrer URL data (i.e. we cannot work out exactly what the source page was). We are looking to improve this soon.

Data for revenue, sales and order value is imported based on affiliate reporting processes and leads to different reporting time windows (most are 24-72 hours). Detailed explanation of each data column and behaviours of the data here

*Our data processing stage runs several steps to ensure that only unique URLs are shown (filtering out any URL parameters that are often attached to a URL after the question mark (?), and additional sharing parameters that are often added). We will not group together pagination of articles e.g. mysite.com/article?page=1. If we are duplicating a unique page on your site and you would like it changed, please contact us.

Sorting the results

You can sort the results by any column by clicking that column, which will sort the data (within the date range you have specified in the top drop down selector). Click to toggle between ascending and descending sort.

Filtering the results

You can filter your report results in the following ways

• Affiliated/unaffiliated - the default view is to include affiliated clicks only. Click the toggle to switch to unaffiliated clicks, which will display unaffiliated clicks for the date range and date grouping you have specified. All conversion/revenue columns will be turned off for unaffiliated filter. 

Search for a page

Above the page column is a search box. Start typing or paste the page URL to filter down the pages.  

Drill-downs

Drill-downs allow you to click on a specific row in a report and gives you the ability to better filter your data with the following options:

• By Date
• By Merchant
• By Link

Top Links

You can now preview the top 5 links for a specific page by clicking on the (+) icon on the far left of each row in the table. On click, an extra 5 rows will expand below and this will show you the top 5 revenue generating links on that specific page.

Simply click the ‘View all links for this page’ button to view all links associated with the selected page. 

Downloading the data

You can click the download icon at the far right side above the blue report header, and a new tab will open, and a CSV file will be generated/downloaded of the current report.

High yield/low traffic & High traffic/low yield.

Previously they were separate report tabs, but you can replicate the same effect by doing the following.

To get the pages with the highest yield (RPM) but lowest traffic, download the report and open it in excel. Select the data and use a multiple column sort to sort by RPM descending first, and then clicks ascending second.

To get pages with the highest traffic but lowest yield, do the same as above but sort by traffic descending as a first sort, and RPM ascending as a second sort.   Based on publisher demand we may bring this back into the Hub.