What is Audiences by Skimlinks?

Audiences by Skimlinks is a Data-as-a-Platform service that helps publishers earn even more for the role their content plays in creating purchase intent.

Audiences by Skimlinks is a programmatic audience targeting service for advertisers that automatically shares revenues with publisher partners who have opted-in to the Skimlinks’ data cooperative.

In addition to more revenue, publishers participating in the coop will also gain access to free audience insights, helping them understand the shopping behaviours of their readers to inform their content creation strategies, grow their readership, attract new advertiser partnerships and optimize ad yields.