Use of Skimlinks’ fave.co URL shortener on social media channels does generate a small amount of data that can be useful in identifying consumers in About to Buy segments.
Unfortunately, these links do not tend to generate much data revenue for publishers since Skimlinks pays out based primarily on page impressions. Since many fave.co links do not have any page impressions, and the cookies are therefore seldom seen on other, publisher sites.
Comments
0 comments
Article is closed for comments.