We never sell an individual publishers’ raw data. We track intent signals from your site, such as consumer clicks and impressions, and then aggregate and anonymize that data across our network of 57,000 publishers.
The data segments we sell are made up of data from a minimum of 50 different publishers, as well as merchant-specific data (e.g. pricing information). This approach achieves two things:
- It ensures that no single publisher’s data is publicly exposed, enabling you to also directly sell your data to interested parties
- It increases the overall predictive quality of the segments by including multiple data perspectives in the creation of those segments