With 57,000 publishers in our network, we track consumers across many sites and, as a result, our segments are more granular and scalable.
For instance, we have 2,220 brand, product or category segments. That means, that even if you don’t have a fashion section on your site, we can enable you to target users who are interested in purchasing luxury fashion brands, based on their behaviour on other sites. This can help you win deals with advertisers outside of your core content category, or identify adjacent content categories you can monetize.
In addition, our segments are validated against actual transactions. This means we can differentiate between aspirational readers and actual buyers, enabling advertisers to see higher ROAS and CTR on campaigns, increasing your CPM and rebooking rate.