The worldwide data market is valued by some to be $1bn per year and is growing quickly as more advertising spend goes online and and is spent programmatically. This includes all sorts of data used in niche areas like social media and search advertising. It is impossible to predict ahead of time exactly how much an individual publisher can make, but we anticipate for many publishers it will exceed what they earn from Skimlinks for link affiliation.
Skimlinks distributes Audiences by Skimlinks revenue between publishers based on their relative contribution of intent signals used to create each audience segment. A heavier weighting will be given to publishers that generate more direct intent signals (clicks and purchases) for a particular audience. What this means is that even small publishers in niche areas have potential to earn more revenue, since the algorithm rewards sites and pages that produce the strongest signals of purchase interest and intent.