In the Fall of 2017, Skimlinks implemented a new, flexible rate management system that allows merchants to target publishers with different rates. In its original implementation, merchants can deliver different CPA or CPC rates for groups of publishers based on:
- Content vertical (eg. Fashion, DIY projects, Technology, etc)
- Publisher type (eg Traditional publishers, UGC focused, blogger, etc)
In the future, we will explore creating additional Publisher groupings you can target, as well as new variables such as the geographic region of the publisher’s audience. If there’s a particular way you’d like to target your rates for publishers, please let us know.