Ultimately, the merchant is the one who makes the decision to offer a differentiated rate. Because Skimlinks helps maintain a marketplace between merchants, and publishers, it is also possible for a publisher to request a differentiated rate from a merchant. But it is up to the merchant to decide whether to grant this request.
Network affiliate managers can act as a merchant’s agent, and request rate changes in Skimlinks’ system on behalf of their merchants. Using Skimlinks as the platform for implementing these differentiated rates reduces the operational costs since Skimlinks can dynamically change the type, level or targeting of rates in the future without bespoke integrations or campaign links for the publishers.