Publishers opting in to the Skimlinks data co-op receive a share of the revenue generated from the sale of the resulting audience segments. The amount each publisher is paid is proportional to their contribution to the creation of those segments.
In addition to this direct revenue stream, publishers can ingest the free data we provide to coop members to optimize their current revenue by:
- Combine Audiences data with first-party data to create larger, more accurate segments for:
- ... your own ad inventory. Enhanced segments enable you to answer more RFPs, for higher budgets, and serve more impressions.
- … the inventory you make available programmatically. You can increase yield from programmatic platforms with higher-value segments that allow you to win more bids, increasing your fill rate, and eventually enabling you to charge higher programmatic CPMs.