We are selling the ability to target groups of anonymized users based on their browsing and shopping behaviours and preferences.
For example, an advertiser might want to target people interested in buying new sunglasses. We can create an audience segment of these types of people based on their interaction with publishers’ content about sunglasses. The segments can then be used by the advertiser to target those people as part of a programmatic ad campaign.
We collect payment from advertisers for this service. We then share the proceeds with publishers who contributed to the creation of that audience segment.