When will revenue be reported?

The way audience data transactions are reported is very different from affiliates; the industry is quite a long way from ‘real-time’, with reporting aggregated monthly across platforms, then audited and verified. In the beginning we expect to release updates monthly. The aggregation of this data will be coming from several hundred sources, and in some markets, reports will need to be created by hand.

We release the first version of numbers around the end of the month following the month of transactions. For example, we publish January revenue data at the end of February. During this time, it is still possible that the total amount may fluctuate due to partner delays or further verification requirements. We expect revenues to be accurately reported around 90 days after month close.