Once you’ve established a baseline rate for a CPA or CPC offer, there are technically no limits to the volume of differentiated rates you can provide publishers. Operationally, however, it can be difficult for you to effectively manage or evaluate more than a handful of special offers. We encourage merchants to start with no more than 3-4 differentiated rates at a time so they can optimize which combinations helps them reach their business goals.
Because it takes time for publishers to activate and optimize content to new rates, new rates must be in effect for a minimum of 30 days. We encourage merchants to leave rates live longer than this to build significant traction with the publishers you’ve targeted.