Working with content Publishers, including half of the top content Publishers in the US and UK, for over 10 years, we have a plethora of knowledge and experience about what Merchants need to do to be most successful with our Publishers. Please find our top tips below:
Set a competitive commission rate
The easiest and most common way to boost your profile as a merchant and optimize with Skimlinks Publishers is to increase the commission rate you give to our publishers. According to performance data from the Skimlinks platform, merchants who increase their base commission rate tend to achieve the greatest AOV and overall revenue. When given a choice, publishers will tend to send traffic to whichever merchant offers them the greatest EPC (Earnings per Click).
There is no need to notify our Account Specialist team about a commission increase unless we need to accept a new terms in the affiliate network. Our system will pull in this rate automatically and update the Merchant profile in our Skimlinks Publisher Hub.
Share your promotions, offers, deals and discounts as early as possible
Across our platform, merchants offering Free Shipping, Sales, Coupons or Hot Products generally drive more sales and achieve higher Average Order Value (AOV). If your brand’s offer is seasonal, (for example, a Valentine’s Day promotion), keep in mind that publishers will begin writing holiday content at least three months before the event, and so the earlier you can share your promotion, the greater the likelihood of inclusion.
We capture offers and promotions pushed from CJ, Awin, ShareASale and Rakuten and these will be automatically placed in the offers section of the Publisher Hub. If you work with Skimlinks via any other affiliate network, or would like to push something that has not been uploaded to CJ, Awin, ShareASale or Rakuten, please complete our Offers Form where we also source our offers content.
Share your top-selling products
We consistently see the highest AOV across our platform for top-selling products. If you have a hot product, an exclusive collaboration, a bestseller or a new product launch that everyone’s talking about, highlight the product’s story and sales success to publishers so that they can share it with their readers. You can add these via offers that you push in the affiliate networks we're integrated with, or by adding it to our Offers Form.
Let publishers know about major product launches
You put a lot of effort into launching a new product. We encourage you to work closely with your PR team, make sure they are reaching out to Publishers as well and letting them know that you have an affiliate program to increase your chances of getting coverage. To ensure the greatest chance of success, share a press release, a marketing calendar and SKU details three months ahead of the product launch with publishers to increase the likelihood that they will feature it in their editorial content.
Optimize your website for mobile
The majority of website traffic worldwide is mobile, not desktop. Over the past 12 months, 59% of all publisher impressions recorded by Skimlinks have been from smartphone & tablet devices. Publishers will check that a merchant’s mobile path to purchase is seamless before including them in an article. Optimize your site for mobile to ensure a frictionless user journey, greater publisher exposure and higher conversion rates.
Join the Paid Preferred Partner Program
The Paid Preferred Partner Program gives you access to more data and improves your visibility among our top publishers. You can learn more about the program and signup here.