What is a Merchant At Risk?

Publishers see the Merchant At Risk notification when we have found information that suggests a merchant's affiliate program may be negatively affected (e.g. filing for bankruptcy). 
This may be that they have reduced their CPA rate, requested a pause on their affiliate program, or another event captured in the news that means we think that publishers using this merchant may want to consider alternatives.

This is a proactive notification put in place to keep publishers in the loop and help ensure that all content created is steered towards the best possible merchants.
To get a more in-depth understanding you may find it helpful to look at this blog post Skimlinks continues to help Publishers protect and grow their revenue