We recommend using these reports to understand the publishers that are driving traffic and sales to your program. You can understand where spikes in performance came from and see how evergreen Publishers are trending. You can also use this as a discovery tool to find new publishers that have recently started creating content about your products.
We welcome merchant input on the kind of publishers that you do and do not prefer to work with, and if you notice any publishers that do not meet your brand requirements we ask that you reach out to our Support team and let us know.
You can combine reports across multiple months to get a picture of how traffic is changing from each publisher. Was there a spike in the performance? Has a new publisher started growing more steadily has an existing publishers performance dropped significantly? The reporting will help you understand this further and help you plan and prepare your wider affiliate strategy in terms of what type of Publisher and audience performs best for your brand.