We recommend using these reports to monitor the publishers that are driving traffic and sales to the requested merchant. You can also use this as a discovery tool to find new publishers that may have only recently started creating content about the merchant. We welcome merchant input on the kind of publishers that you do and do not wish to work with, and if you notice any publishers that do not meet your brand values we ask that you reach out to our Support team and let us know.
You can combine reports across multiple months to get a picture of how traffic is changing from each publisher. Was there a spike in the performance? Has a new publisher started growing more steadily has an existing publishers performance dropped significantly? The reporting will help you understand this further and help you plan and prepare your wider affiliate strategy.