Performance Metrics on the Merchant Profile Page

The Merchant Profile Page, found in the Skimlinks Hub and Editor Toolbar, provides a detailed view of key performance metrics for each merchant in our network. 

The performance metrics: average commission rate, earnings per click (EPC), average conversion rate, and average basket size show your publisher-level metric alongside the Skimlinks network metric, making it easier for you to benchmark your performance for each merchant. The green and red icons signify whether your metrics are above or below the network average. They are calculated over a rolling 90-day period.

There are also two new data sets – Estimated Payment Time and Estimated Attribution Window. 

Estimated Payment Time – The average time it takes for a commission to be paid, measured from the commission date to the payout date, weighted by commission amount. Measured across the Skimlinks network over the previous 365 days. 

Estimated Attribution Window – The estimated time we can track a user's click to attribute a commission, based on the maximum length of time between click date and commission date for 99% of commissions. Measured across the Skimlinks network over the previous 365 days.