Merchants tend to cancel publisher commissions on orders that are returned or cancelled by the customer, or that the Merchant deems to be invalid. Examples of transactions that could be considered invalid and would be cancelled are:
Customer Behavior
• Payment authorization failed
• Fraudulent sale
• Returned order or unclaimed shipment
• Repeated (duplicate) order
• Cancelled order
• Customer came through another marketing channel (e.g. social media, email newsletter, retargetting, etc.)
Affiliate Behavior
• Fraudulent transaction
• Test transaction
• Self-referral
Merchant Behavior/Circumstances
• Test transaction
• Order non-fulfilment
This list is non-exhaustive and will vary depending upon the program.
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