How are clicks tracked?

Skimlinks tracks clicks in near real-time using a secure redirect technology. Once a user clicks a monetized link, the event is processed and displayed in your Publisher Hub performance reports within 2 to 3 hours.

Click Reporting Speed

Understanding the data processing cycle:

• Near Real-Time: While tracking happens instantly, it typically takes 2 to 3 hours for the data to be validated and appear in your reports.
• Real-Time Report: You can view your most recent activity in the Real-time Clicks report under the 'Reports' tab.

Why do my clicks differ from Google Analytics?

It is common to see slight differences between Skimlinks and other tools due to:

• Bot Filtering: Skimlinks automatically filters out traffic from search engine spiders and bots to ensure your data is actionable. Google Analytics may include this non-human traffic.
• Redirect Logic: Skimlinks records the click at the start of the redirect. If a user closes their browser before the merchant’s page fully loads, we count the click, but a site-based tracker might not.
• Unique vs. Total: Ensure you are comparing "Total Clicks," as "Unique Visitors" is a different metric altogether.

Resolution: How to test your click tracking

To verify that your installation is working perfectly, perform this self-test:

1. Click on a monetized merchant link on your own website.
2. Wait approximately 3 hours for the system to process the event.
3. Check your Real-Time Clicks report to see if your test click has been recorded.

Status: If your test click appears in the report, your tracking is 100% active. No technical support ticket is required for verification.

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