What is the Datapipe?

Designed to help you dive deeper into your performance metrics, the Datapipe exposes raw, event-level data, updated daily. You can use the Datapipe to access more granular insights into their content’s performance, power your own reporting systems, and optimize your commerce content for more conversions.

With more data available than in the Publisher Hub reports and Reporting API, the Datapipe lets you track every single page impression, click, commission, and purchase – helping you gain a deeper understanding of your readers’ buying journey and where your sales are coming from.

Use the Datapipe to…

• Better understand your audience’s purchase journey across all touch-points, from the initial page impression to when the commission is paid.
• Access event-level data to feed into your reporting systems and power your content strategy.
• Aggregate data at a different level, giving you complete control over the data and how you display it.
• Connect your commissions data to a machine learning tool (e.g. Google Ads)
• Import large datasets faster. No more having to run multiple API calls – the Datapipe streamlines the process.
• Create a reporting suite in a data visualization tool and view all your performance data in one place.

How does it work?

Each day, data is cleaned and exported to a cloud storage location. From there, you can extract and manipulate the data depending on your needs and ingest it into your reporting and analytics tools to fuel your systems and optimize your content.

Interested to learn more? Access the Datapipe documentation here.