The Report by Page breaks your performance data down by your own page URLs, within the date range selected in the top filter.
By clicking on the calendar drop down, you can see your data from:
- The last 30 days
- The last 7 days
- This week
- Last week
- This month
Or select ‘compare to previous’ to compare your performance from two different periods. More information on comparative reporting is available here.
The report rows are unique* pages, initially sorted by revenue descending. For each unique page we will show you the stats i.e. impressions, clicks, CTR, sales etc.
There are two additional subtotal rows of the report:
- Low affiliate activity pages: These pages have not received any affiliate link clicks. Once a page receives an affiliate link click it will appear in the table above.
- Referring page not available - Due to insufficient data provided by some networks we are unable to attribute some revenue data to a specific page/URL. The total ‘unallocated’ sales, revenue and commissions are shown in this row. As a result, revenue may be under-represented for some pages in the table above, which is likely to skew CTR, conversion rate, EPC and RPM calculations.
For example if you had a page mysite.com/article1 that had 100 clicks to eBay.com and 100 clicks to Walmart. Ebay earnings were 1 sale/$5 commission and Walmart earnings 1 sale/$5. Walmart does not provide us page-level data, so that 1 sale/$5 will be reported in this subtotal row instead. However mysite.com/article1 row in the page report will still report all 200 clicks but only the 1 sales/$5 earning from eBay, therefore EPC will be reported as $0.025, when the true EPC was actually $0.05. Conversion rate will be reported as 0.5% when the true conversion rate was 1%.
Note: If you use fave.co links, each individual fave.co will be displayed as pages, due to the fact that we are unable to get full referrer URL data (i.e. we cannot work out exactly what the source page was). We are looking to improve this soon.
Data for revenue, sales and order value is imported based on affiliate reporting processes and leads to different reporting time windows (most are 24-72 hours). Detailed explanation of each data column and behaviors of the data here.
*Our data processing stage runs several steps to ensure that only unique URLs are shown (filtering out any URL parameters that are often attached to a URL after the question mark (?), and additional sharing parameters that are often added). We will not group together pagination of articles e.g. mysite.com/article?page=1. If we are duplicating a unique page on your site and you would like it changed, please contact us.
Sorting the results
You can sort the results by any column by clicking that column, which will sort the data (within the date range you have specified in the top drop down selector). Click to toggle between ascending and descending sort.
Filtering the results
You can filter your report results in the following ways:
- Device - the default view is to include all devices. Click Desktop, Tablet or Mobile to filter for data from those specific device types only. Note: our device data is based on what we capture from users and is sometimes not available. You can view Report by Device to see how much data is labeled as “Unknown”.
- Affiliate/Flat fee - the default view is to include all affiliate and flat fee revenue. Use the filter to view only affiliate revenue, flat fee revenue, or both – giving you a clearer view of how your commerce content is performing and simplifying your reporting. Note: Flat fee revenue is for managed publishers only.
- AMP - the default view is to include performance generated with and without AMP. Click Exclude AMP or Only AMP to filter data.
You can also customize your Publisher Hub in your local time zone and currency by changing the filters on the top of the report. Find out more here.
Search for a page
Above the page column is a search box. Start typing or paste the page URL to filter down the pages.
Use the filter next to each page to drill-down into:
- Date: how the page performed on each day / week / month
- Merchant: which merchant performed best
- Link: which links performed best
- Country: the countries where the page performed best
You can now preview the top 5 links for a specific page by clicking on the (+) icon on the far left of each row in the table. On click, an extra 5 rows will expand below and this will show you the top 5 revenue generating links on that specific page.
Click the ‘View all links for this page’ button to view all links associated with the selected page.
Downloading the data
When you click the download icon at the far right side above the blue report header, a new tab will open, and a CSV file will be generated/downloaded of the current report.
Please note, CSV downloads are not available when comparative reporting is enabled.
High yield/low traffic & High traffic/low yield.
Previously they were separate report tabs, but you can replicate the same effect by doing the following.
To get the pages with the highest yield (RPM) but lowest traffic, download the report and open it in excel. Select the data and use a multiple column sort to sort by RPM descending first, and then clicks ascending second.
To get pages with the highest traffic but lowest yield, do the same as above but sort by traffic descending as a first sort, and RPM ascending as a second sort. Based on publisher demand we may bring this back into the Hub.
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