Using the Article Report

The Article Report uses your article metadata to help you track and optimize the affiliate performance of your content.

The report can be viewed by page or by author. It pulls in metadata from your top articles, including article title, author name and image, to give a clear picture of which articles are driving the most clicks and sales.

For each article, the report will show:

• Total impressions
• Total clicks
• Click-through rate (CTR)
• Total sales
• Conversion rate
• Total order value
• Total revenue
• Revenue per mille (RPM)
• Earnings per click (EPC)

How the Article Report works

Skimlinks identifies metadata within your article and combines it with performance data to give you a more detailed understanding of your article’s performance.

Data in the report refreshes daily, with two years’ of historical data available for you to view.

How to ensure your articles appear in the Article Report

Articles will automatically appear in the Article Report if:

• It has generated over $100 in sales revenue in the last 6 months
• It has metadata that has been correctly tagged

If you don’t have complete metadata for an article’s title, author and image, we’ll capture any metadata available and populate the report with the page URL instead. 

Metadata is an important tool for optimizing your website’s search engine optimization (SEO). Therefore, to make the most of this report and your content, we recommend keeping your metadata complete and consistent. 

Why isn’t the Article Report working for me?

There are a few reasons why the Article Report might not be working for you. Here are some potential causes and solutions.

1. A blocker tool is stopping your metadata from appearing in the Article Report

If you’ve got a blocker tool enabled, this will prevent your metadata from showing in the Article Report. To fix this, you’ll just need to add our IP addresses to your approval list. Contact us here and we’ll work with you to get it sorted.

2. The article hasn’t met the criteria to appear in the Article Report

The report includes metadata for your top-performing articles. Articles will appear if they meet the following criteria:

• It has generated over $100 in sales revenue in the last 6 months
• It has metadata that has been correctly tagged

3. The article hasn’t been tagged accurately

Consistent and accurate metadata is important not only for the Article Report to populate properly, but also for your website’s SEO. Here are a few ways that your article may be incorrectly tagged, and how to fix it:

• You have no tags – Tags should be set up with a tagging service like Opengraph, Microdata or OPG. Then, you need to set tags for your article title, author name and image.
• Your data is tagged inconsistently – If your articles are tagged inconsistently across different pages of your website, you may see some, but not all of your metadata in the Article Report. To fix this, you should update tags for your article title, author name and image so they’re consistent across your site.
• You have changed your tags – If you’ve recently changed your tag conventions, you may no longer see article metadata in the Article Report. This is likely due to tags not being set up correctly. To fix this, you should review your tags and ensure they’re consistent across your site for article title, author name and image.