What is EPC (earnings per click)?

EPC stands for "earnings per click" and is a calculation is based on the commissions earned from a Merchant and the number of clicks you are driving to that Merchant.  We divide the amount of commissions by the number of clicks driven to tell you the average commission per click.

Publishers are not paid based on EPC. Rather, EPC is a metric we calculate for you to approximate the efficiency of the relationship between you and a Merchant.  If a Merchant has a high EPC, that means you are earning strong commissions from that Merchant for the traffic you drive them.