Using the Revenue Source Report

The Revenue Source Report provides Publishers with in depth insights on what drives revenue and offers key insights to drive forward their Commerce Content Strategy.

It includes granular data such as 10 UTM parameters and the Skimlinks CustomID. This allows you to see exactly where each sale is comes from, the insights you need to optimize your content distribution and grow your revenue. With 20 columns of actionable data, it’s the most in depth report available in the Publisher Hub.

Publishers who use UTM parameters in their content distribution don’t need to do anything. For these publishers, Skimlinks automatically picks up UTM attributes fromURLs and adds them into the Revenue Source Report.

Skimlinks also provides Publishers with the ability to set up a CustomID to capture and report on information crucial to your commerce content strategy.  You can find out how to set this up here.

For more information check out our blog post here.