Using the Evergreen Report

The Evergreen Report shows the performance of Evergreen content on your website.

An Evergreen article is defined as being published over 90 days ago and continues to generate revenue each week.

This report shows you the revenue each Evergreen article has generated over the past 7 days alongside the average weekly revenue it’s generated over the past 12 months. Use it to identify and optimize your Evergreen articles so they keep driving revenue.

The Report shows:

• Page - page URL of the Evergreen article
• First click date - when the article was first clicked
• Revenue (typical week) - average weekly revenue the article generated over the past 12 months
• Revenue (last 7 days) - the revenue the article generated over the past 7 days
• Difference - difference between average weekly revenue and revenue over the last 7 days
• Evergreen pages (#) - total number of Evergreen articles published
• Evergreen revenue (%) - what percentage that represents of their total articles
• Evergreen revenue (last 7 days) - the revenue amount that evergreen articles represent

You can perform the following actions in this report:

• Site selector - select which domain you want to view data for, or leave at All Sites to view data from all domains
• Search page - search for a specific Evergreen page
• Download - export and download a CSV of the information displayed in the report
• Report time zone - select to view data in your local time zone
• Report currency - select to view data in your local currency (currently there are 10 currencies to choose from)
• Page - page links are clickable and will take you to the article mentioning the product
• Link report - click to view the Report by Link and see how each link performed on the page
• Revenue over time - click to view the Report by Date and see how the page performed over time
• Sort - All fields are sortable (< >)

How Publishers can use the data in the Evergreen report

Where an article is showing a decline in revenue versus a typical week, take the opportunity to investigate why this could be happening. Is there a broken link on the page, is a product out of stock or is a merchant featured that has lowered their commission rate? Then optimize the article, replace links or change the merchants you have featured to ones who will drive you a higher revenue.

Where publishers see an increase in revenue over the past 7 days, we recommend that you amplify the article. If it resonates with your audience, promote it across more of your channels, including social media, email and homepage slots, to increase the revenue potential even further.

Feedback 

We love to have feedback on our reports, please click the Send Feedback link at the top of the report to do so.